What is The Point of Your Content?

in Content

Writing articles, blogs and guest blogs are all great for your search engine optimisation - we all know that.

But the days of writing one thin article, spinning it umpteen times and than blasting out to hundreds of article sites is long gone.

Google's latest updates are hungry for good quality content.

So how does it work?

Well, putting out quality content (whether written in-house or by a professional copywriter) out there will draw links to you, but only if it is well written and relevant.

Let me explain - the idea behind content marketing is to get your name as widely known as possible. By writing articles for your own site, article sites and other blogs, you will be widening your reach and building a firm reputation for yourself as an expert in your field. But for that to work, your content has to be:

  • Written for your reader
  • Relevant to them
  • Interesting
  • Well-written
  • Non promotional

Did that last one have you scratching your head?

If it's non promotional, how are you going to link it back to your website? Well, most websites and bloggers allow links in your author's biography, so there's no need to add self serving links in the body of your article, leaving plenty of room for interesting and helpful advice.

When writing your article think about whether you're adding value to the reader? After all, if you offer great advice and demonstrate your in depth knowledge, the reader is far more likely to check out your bio and follow the link to your website.

If that sounds like a lot of hard work, it is. But let's face it nothing is easy in business, is it?

Being generous with your knowledge is a sure fire way to get yourself noticed. Soon you'll become the 'go to' person in your field and that is worth its weight in gold.

What to think about when writing your content

To help you out, here are a few things to keep in mind when creating your content:

  • Does it offer information that your target audience wants to know?
  • Is it credible? - have you checked your facts and figures and references any stats that you've used?
  • Is it written in your own, unique style? A strong voice will help you get noticed
  • Is it useful?
  • Is it written in a way that it can easily be understood?
  • Would you share it if you read it?

There's a lot to think about, but if you want your content marketing to work it's important that you cover them all.

Outsourcing your content to content mills may be the cheapest way to get vast swathes of content, but is it really how you want to operate?

In the world of content marketing quality really is better than quantitiy, so make sure you're putting articles out there that are helpful, relevant and interesting.

Author Box
Sally Ormond has 3 articles online

Sally Ormond is an international copywriter and MD of Briar Copywriting Ltd.

Her attention to detail, ability to listen and develop voice and tone to fit her clients' brand has made her the 'go to; copywriter for companies such as Deloitte, Cisco, BT, Thomson Reuters and Fred Olsen Cruise Lines. So for all your online, off line and internal comms, give Sally a call on +44 1449 779605 or email sally@briarcopywriting.com.

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What is The Point of Your Content?

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This article was published on 2013/08/15