By far the easiest way to stand out in a crowd is to have everyone else pointing at you.
Website Promotion is all about getting as many websites as possible to point at yours, successful promotion will bring both additional visitors & page ranking to your websites.
There are many techniques being utilized by webmasters to get back links to their sites, however Article Marketing is & should be considered one of the most important.
What makes one back link more valuable than another?
Content
Simply put a back link from a website of similar content, is far more valuable than a back link from a website with a different content.
i.e. A link from a Lingerie site to a Car Dealership site carries very little weight.
Context
The context of how the back links are displayed is also a very important factor, body keyword anchor text, is far better than linked banners, raw URL's, or domain name anchor text.
Website Promotion through Article Marketing provides both of these & much more.
What Article Marketing can do for you
Article directories unlike std web directories are full of keyword rich content, your article has its very own page, plus the title & keywords of the page will be your articles.
Posting & having your articles accepted on high page ranking article directories, gives you both quality back links & almost instant search engine recognition.Nearly all Article Directories offer syndication of the content to fellow publishers as long as the resource box stays intact. This means that it is possible for your article & back links to appear on many other sites around the web.
Your Article may very well end up being higher ranked than your web site or even provide you with multiple top 10 search results.
This is great for traffic however the search engines duplicate content filter will slowly remove these additional articles & back links from their databases.
This also happens if you use submission software to post your article to multiple directories, you will get an initial surge in back links, ranking & traffic only to see it fade away because of duplicate content filters.
Similar but Unique Articles keep your articles listed & your back links intact.
There are several services that provide quality hand written unique articles, this requires a little extra work when writing the original article but the rewards are 100 fold.
Be warned don't even consider article spinning, the software is a waste of time & money, all it does is replace synonyms & your Articles will end up reading like someones first attempt at writing English.
Website Promotion Using Articles