Back in the day, SEO writing was all about satisfying search engines. Algorithms were less sophisticated, so crude techniques such as keyword stuffing actually worked. In fact, many companies climbed to the top of the Google pages on poor, unreadable content. As you can imagine, early SEO content may have made early search engines happy, but online consumers were less than satisfied.
SEO Content Has Come a Long Way
The lack of good, useful content meant that Internet consumers had few authoritative sources of information with which to make purchasing decisions. The need for content that was both SEO-friendly, and useful for the humans reading it, became clear. As search engine algorithms were refined, and people started to understand the importance of good content as an Internet marketing tool, SEO writing started to evolve.
Now, it's called SEO content marketing, and it is one of the most effective ways a business can market itself on the web.
Gone are the days of useless, keyword dense and often outsourced content. These days, your content needs to be written with humans in mind. First and foremost, it must be full of relevant and helpful information. Inform and engage with clear, concise and compelling content, and you are on your way to Internet success.SEO content should be a primary component of any online marketing plan. With a foundation of good content, followed by effective distribution, you will start getting much better exposure and leads that are more likely to convert. So, what constitutes good content? Here are some key elements:
1.Written for humans- This means engaging, informative and written without obvious attention paid to keywords. A conversational style is helpful. Good content sounds like the writer is speaking to you.
2. Keyword optimized- A good rule of thumb for keyword density is about 1% of the total word count. Remember, the keywords need to be there- they just shouldn't be obvious.
3. Well-distributed- Creating good content is the first half of the equation. You need to also get your content distributed to social media, blog posts, email newsletters and article submission sites, to name a few.
SEO Content - A Marketing Strategy that Works
When done right, SEO content becomes an ongoing source of new leads and sales. Its power as a marketing tool lies in the fact that it is visible to search engines without sacrificing readability. If your content entices humans to read, then search engines will soon pick up on its popularity and start paying attention to it. It is the opposite of how things worked in the good old days of Internet marketing, when search engine popularity came first and customers were expected to fall into line.
SEO Content - Not Just For Search Engines Anymore