Don't forget multimedia in your SEO

2010/09/07 |154 views|0

Don't forget multimedia in your SEO

It takes a lot of high-quality content to catch an internet user's attention these days. Plain old text is simply not enough. As people move further and further away from the written word, your site needs to have something with a little extra zing for success.

Multimedia content is often overlooked by site owners who are interested in their site's search engine optimisation. The accepted wisdom is that it doesn't contribute much directly to SEO, because the search engines are more comfortable with text. Hence, a lot of text-based content gets thrown on sites during search engine optimisation, and site users are stuck with the textual form.

What site owners and SEO companies forget is that attractive content contributes to SEO in a roundabout way. In providing your site with video, graphic or podcast content, you could be attracting more long-term benefits:

*Inbound links: It takes content with a difference to attract an inbound link.

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There are lots of web articles on every subject, but not that many videos. Adding a how-to video or a weekly podcast could net you some unexpected inbound links.

*Extra views: Attractive content draws site users in, and the more site users you have, the better your site looks. Google and the other search engines look at traffic rates and time-on-page statistics when calculating your rankings. Having some different, attractive content can improve these statistics drastically. This means that any form of attractive content is ultimately contributing to your SEO.

*Google video listings: An avenue that has recently opened up with Google is Google's video listings. Competition here is much easier than competition in the regular search results, so your video has a better chance of ranking. It's important to optimise all content for your site, and you can talk to our consultants at SEO Consult Australia about multimedia optimisation.

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Don't forget multimedia in your SEO

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